Blind Spot

Blind Spot is an independent cultural magazine covering the ideas, movements, and people that mainstream media consistently overlooks. The identity needed to feel credible to a discerning, design-literate audience without trying too hard to impress them. The result was an editorial identity built on strong typographic hierarchy, a deliberately limited color system, and layout principles that prioritized reading over decoration. A brand that respects its audience enough to get out of the way of the content.